What Success Smells Like: Aventus by Creed

What Success Smells Like: Aventus by Creed

If there is one fragrance that defines modern masculinity, it is Aventus by Creed. 

Creed is not a newcomer to the men's fragrances scene. The company has been around since 1760 and claims to have created scents for royalties outnumbering the fingers on both of your hands. 

Despite its traditional roots, Creed's fragrances are surprisingly modern. In 1985 the company released Green Irish Tweed.  Arguably, Green Irish Tweed and its cheaper identical brother Cool Water started the aquatic trend, which dominated the 90's. 

Creed knows a winner when they have one. For the most part their fragrances have toed around the same theme that has made them successful.  High quality citrus-light floral combos, sometimes fortified by soft woods and always accompanied by Creed's signature ambergris note. 

Aventus by Creed doesn't stray away from the main theme but it boldly takes on experimentation, which the company hasn't done much of since 1985. 

 

The Inspiration Behind Aventus by Creed

Creed explains that Aventus was inspired by "the dramatic life of a historic emperor, celebrating strength, power and success".  The emperor in question was Napoleon Bonaparte, who indeed is a notable historical figure. 

Creed's website says  the "Aventus man" is " destined to live a driven life, ever galloping with the wind at his back toward success".  It continues, "Aventus is a sophisticated blend for individuals who savor a life well-lived".

What Does Aventus by Creed Smell Like?

Aventus opens with a strong blast of pineapple.  Its juicy sharpness is accompanied by bergamot and fresh apple, which give even more tartness to the composition.

After the first fruity blast, you might detect a smoky note creeping in.  This is the birch, which stays sharp but adds some solidity and anchor to the composition.  I particularly enjoy this note because of its unusual character in modern compositions, especially when transposed on the background of pineapple.